Transforming Sales & Negotiation Capabilities
Helping organizations drive measurable performance through world-class sales and negotiation training.
Helping organizations drive measurable performance through world-class sales and negotiation training.
India’s leading provider of Sales & Negotiation Training and Advisory Services for complex B2B environments.
ValuePro Learning is supported by highly regarded professionals with over 40 years of experience assisting leadership teams in complex B2B negotiations, pricing strategies, and strategic deal-making.
We help organisations close complex deals, safeguard margins, and reduce sales cycles through guidance based on real sales scenarios — not just classroom training.
Our solutions integrate training, deal support, and leadership & managerial coaching to deliver tangible commercial results and behavioural change.
Deep experience across key sectors enables us to support organisations in executing strategy and delivering faster, sustainable results.
We are among the few organisations in India using a scientific approach to skill measurement and behavioural change through AI-assisted sales & negotiation mentoring.
Our methodologies are trusted and validated by leading global organisations engaging with CXOs in complex, high-stakes environments.
Our strategic partnership with Huthwaite International (UK) enables us to elevate standards and promote best practices, recognising exceptional performance and supporting organisations striving for excellence.
Our clients include large conglomerates and complex organisations, working closely with CXOs. They benefit from measurable ROI, improved bottom-line performance, higher employee retention, and sustained results despite volatile markets and disruptive trends.
Outcome-driven, research-backed programs designed for complex, high-value B2B sales and negotiations.
Focuses on measurable business outcomes such as revenue growth, cost reduction, and risk mitigation by aligning solutions to customer priorities and ROI. Read more
Enables sellers to engage senior leaders on growth, profitability, risk, and competitive advantage using strong financial logic and boardroom-level conversations. Read more
Structured approach to selling based on product features, specifications, demos, and pricing—effective for transactional and technically driven buying decisions. Read more
Helps teams influence complex buying groups, protect margins, manage concessions, and align negotiations with long-term business value. Learn more
Empowers procurement teams to balance cost, risk, quality, and innovation through structured sourcing and negotiation frameworks. Learn more
Value selling skills enable sales professionals to move beyond pitching products and start shaping meaningful business conversations. Instead of focusing on features or price, value sellers uncover the customer’s real challenges, quantify impact, and link solutions directly to measurable business outcomes. They ask insightful questions, listen strategically, and tailor their approach to each stakeholder’s priorities—whether financial, operational, or strategic. This builds credibility, differentiates them from competitors, and shifts the discussion from cost to return on investment. Read more
A consultative selling methodology using Situation, Problem, Implication, and Need-Payoff questions to develop value-based buyer decisions. Read more
Enables managers to coach for behavioural change by improving questioning skills, diagnosis of needs, and value conversations. Read more
Aligns marketing with sales by focusing on customer problems, business impact, and the value of change rather than product push. Read more
Essential negotiation skills from Huthwaite International focus on achieving strong outcomes while protecting long-term relationships. Grounded in decades of behavioral research, the approach equips professionals to plan strategically, understand the other side’s pressures, and trade variables creatively rather than concede on price. Negotiators learn how to explore interests, manage power dynamics, handle deadlocks, and respond to tactics without damaging trust. Emphasis is placed on clarity of objectives, disciplined preparation, and conditional proposals that create mutual value. The result is confident negotiators who secure better deals, reduce conflict, and build sustainable agreements that work in the real world—not just at the bargaining table Read more
Complex negotiation skills from Huthwaite International are designed for high-stakes, multi-party environments where risk, ambiguity, and long-term consequences are significant. Built on extensive behavioral research, this approach helps negotiators navigate competing interests, hidden agendas, and shifting power dynamics with structure and control. Professionals learn to manage internal alignment, analyze stakeholder influence, anticipate tactical moves, and develop flexible strategies that adapt as negotiations evolve. Emphasis is placed on trading across multiple variables, protecting value under pressure, and maintaining relationships even in adversarial situations. The outcome is negotiators who can lead complex discussions with confidence, secure sustainable agreements, and deliver strategic value beyond the immediate deal. Read more
Quick Value Selling from Huthwaite International equips sales professionals to create impact fast in time-pressured customer conversations. Instead of rushing into product pitches, sellers learn how to quickly identify key business issues, ask focused diagnostic questions, and link their offering to clear, relevant outcomes. The approach sharpens listening, prioritization, and message precision so value is established early—often within the first interaction. This enables stronger engagement with decision-makers, reduces stalled opportunities, and accelerates movement from initial discussion to meaningful next steps. Read more
SPIN Opportunity Management from Huthwaite International helps sales professionals manage opportunities with structure, insight, and customer focus. Built on the proven SPIN® methodology, it guides sellers to assess deal quality, understand buyer motivations, and advance opportunities based on evidence rather than hope. By focusing on customer issues, decision processes, stakeholder alignment, and value justification, the approach improves forecasting accuracy and reduces wasted effort on low-probability deals. The result is a stronger pipeline, better prioritization, and higher win rates driven by disciplined, customer-centric selling. Read more
Building, enabling, and managing high-performing partner ecosystems for sustained business growth.
Our Channel Partner Management training equips participants with practical strategies and tools to design, enable, and manage successful partner relationships across complex ecosystems.
Through real-world examples, case discussions, and interactive learning, participants gain actionable insights to improve channel performance, reduce conflict, and drive sustainable growth.
Equip partners with the tools, clarity, and capability needed to represent your value proposition effectively.
Use structured metrics and governance to drive predictable partner contribution and accountability. Read more
Align multiple partners, channels, and stakeholders without erosion of margins or trust.
Build long-term partner relationships that support strategic growth objectives.
Strategic support for organisations navigating complex, high-stakes sales and negotiation environments.
Our Sales and Negotiation Advisory services are designed to help organisations elevate sales performance in complex deal environments where risk, value, and stakeholder dynamics matter.
We work closely with leadership and frontline teams to sharpen sales strategies, strengthen negotiation capability, and navigate customer dynamics with confidence.
Align sales strategy with business priorities, value drivers, and competitive realities.
Manage multiple decision-makers, influencers, and buying groups effectively.
Reduce unnecessary discounting through disciplined, value-led negotiation.
Improve deal velocity by addressing risk, decision criteria, and negotiation barriers early.
Read moreDeveloping commercial awareness, strategic thinking, and decision-making capability across the organisation.
Understand how organisations create value and translate strategy into sustainable commercial outcomes.
Build confidence in interpreting financial statements, margins, cash flow, and investment decisions.
Develop the ability to evaluate markets, competition, risks, and long-term strategic choices.
Improve judgement by linking data, financial drivers, and business priorities to everyday decisions.
Our Business Acumen Skills program helps professionals develop a clear understanding of how businesses create value and achieve sustainable results.
By strengthening financial awareness, strategic thinking, and decision-making capability, participants gain a holistic view of markets, customers, and financial drivers.
This enables them to make informed decisions, communicate with impact, and contribute more effectively to organisational success.
ValuePro Learning & Consulting Pvt. Ltd. Huthwaite India
1401A, Beverly Park -2, M G Road,
Gurgaon – 122002 Haryana,
India
Phone: +91 9355778988
Email: enquiries@valueprolearning.org
Tell us about your requirement and we will get back to you.