High angle view of businesspeople discussing strategy at coffee table in office


The worlds markets and supply chains has changed the way organisations need to negotiate. Lingering economic uncertainty, pandemic, squeezed margins and nervous buyers mean that all traditional deal terms are up for grabs and negotiators need to look carefully at their own industries. It’s time to reassess any previous market assumptions, rethink negotiation objectives and reconsider the involvement of key stakeholders in the negotiation process.